Luxury travel accessories brand Tumi is amplifying its footprint in Asia through a revamped presence at major airports across the region.
The recent openings at South Korea’s Incheon International Airport and Thailand’s Suvarnabhumi Airport mark the brand’s strategic expansion in the region.
At Incheon International Airport, Tumi’s new 50sqm store in Seoul boasts a striking architectural facade. Designed by CJ2 and local firm Design Poom, the exterior stands tall at approximately 19 feet, featuring a T-icon pattern with 3D aluminum panels accentuated by logo-inspired lighting effects.
Similarly, the store at Suvarnabhumi Airport in Bangkok captivates travelers with its illuminated exterior and signature T-icon design.
Both locations feature sleek and contemporary interiors, offering a diverse selection of products tailored to the preferences of tourists.
Aris Maroulis, Vice President of Asia-Pacific and the Middle East at Tumi, emphasized the brand’s commitment to enhancing the travel retail experience. Maroulis stated, “With more launches anticipated at Soekarno–Hatto International Airport in Jakarta and Chhatrapati Shivaji Maharaj International Airport in Mumbai, both prominent hubs in the region, travel retail remains a focal point. We aim to engage customers through meticulously crafted designs that resonate with modern travel preferences.”
The forthcoming store at Soekarno-Hatto International Airport is slated to debut later this month, augmenting the airport’s existing array of duty-free outlets and eateries in Terminal 3. Similarly, the Chhatrapati Shivaji Maharaj International Airport location is scheduled to open in mid-June, mirroring the distinctive design concept seen in other Tumi stores.