Nikki Beach Global, the internationally acclaimed luxury lifestyle and hospitality conglomerate recognized for its opulent resorts and beachfront havens across the globe, has unveiled an exciting announcement today. The eminent group disclosed plans for the launch of its newest brand concept, Lucia, slated to premiere in Cannes, France in March 2024. Marking a triumphant milestone after twenty-five years of prosperous operations, Nikki Beach Global embarks on an enthralling expansion journey, pledging an unprecedented experience in design, ambiance, and gastronomic offerings. This innovative concept extends the brand’s influence beyond the traditional realms of summer resorts and coastal havens to potential urban or winter locales.
Embracing its etymological roots from the Latin term “lux,” signifying light, the name “Lucia” transcends cultural and linguistic boundaries, perfectly encapsulating the luminous essence emblematic of the brand. In an endeavor to embody this ethos, Lucia’s design ethos will encompass maximalism, vibrant hues, intricate motifs, and elements inspired by the sun.
The sophisticated yet laid-back restaurant is poised to introduce an elevated dining affair centered on Cuisine du Soleil, spotlighting Mediterranean ingredients basking in the sun’s embrace. Curated by Nikki Beach Global’s Corporate Executive Chef, Alessandro Pizza, Lucia’s menu will mirror the shifting seasons, introducing novel culinary delights and décor changes throughout the year. Envisioned as an ode to the diverse phases of sunlight, the restaurant promises an evolving experience from dawn to dusk, offering diverse atmospheres for guests to relish.
Lucia Penrod, CEO of Nikki Beach Global, expressed, “Our vision with this novel venture is to craft a dining escapade that exudes radiance, positivity, and culinary finesse akin to our acclaimed Nikki Beach brand, yet bearing an entirely novel aesthetic that we can seamlessly introduce to urban or winter locales. We aim to foster an inviting environment for families and friends to congregate, celebrate, and forge enduring memories. At the core of this pioneering concept lies an unwavering commitment to nurturing positivity, a cornerstone that has defined our global brand for over a quarter-century.”
To breathe life into the visual identity of “Lucia,” the brand has collaborated with the gifted artist, Chiara Perano, celebrated for her captivating artwork celebrating life’s simple joys, kinship, and our connection to the world. Drawing inspiration from her Italian heritage and the La Dolce Vita lifestyle, Chiara’s artistic vision harmonizes seamlessly with Lucia’s essence. Her creative input in crafting the brand logo and visual elements assures a distinctive and enchanting identity for the restaurant.
The selection of Cannes as Lucia’s inaugural location stems from the city’s timeless allure and the iconic Croisette. Cannes holds a profound association with the Nikki Beach Global brand, having hosted numerous pop-ups during the illustrious Cannes Film Festival over the years. Positioned between the brand’s renowned Saint Tropez and Monte Carlo beach clubs, Cannes emerges as the quintessential midpoint for this visionary endeavor.