The African tourism sector is poised for a major spotlight as ATF25 Egypt, the continent’s leading tourism fair, returns to Sharm El Sheikh on May 22-23, 2025. Held at the Rixos Radamis Sharm El Sheikh Hotel and sponsored by Rixos Hotels Egypt, the event is set to showcase Africa’s diverse travel potential and facilitate global tourism partnerships.
Organized by GMT Fuarcılık, ATF25 Egypt aims to serve as a platform for African tourism to integrate with the global travel market. The fair is expected to attract over 70 countries, bringing together industry professionals, travel agencies, tour operators, and hospitality brands eager to expand into African destinations.
Following last year’s successful edition, which saw participation from 2,000 international travel agencies across 67 countries and over 3,000 attendees, the 2025 event is anticipated to be even more impactful. Organizers expect over 5,000 industry visitors and more than 100 tourism brands to attend, shaping the future of African tourism.
During its two-day span, the event will facilitate over 10,000 B2B meetings, promoting new business opportunities. ATF25 Egypt will also emphasize Africa’s rich cultural heritage, sustainable tourism initiatives, and investment potential, while positioning Egypt as a central hub for tourism development across the continent.
By bringing together tour operators, hotel chains, tourism authorities, and policymakers, ATF25 Egypt is set to stimulate economic growth and innovation within Africa’s travel industry. As one of the continent’s most eagerly awaited tourism events, it promises to create valuable partnerships and open up new prospects for the future of African tourism.
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