The Uttar Pradesh Tourism Department is set to promote the state’s cultural and spiritual legacy on the global stage by showcasing Mahakumbh 2025 at two major international tourism fairs: FITUR in Madrid, Spain, and ITB Berlin in Germany.
This initiative aims to elevate Uttar Pradesh as a top tourism destination, focusing on its rich cultural history and the significance of the Mahakumbh festival.
Mahakumbh 2025: A Major Cultural Event
The Mahakumbh, one of the world’s largest religious gatherings, is scheduled to begin on January 13, 2025, and will conclude on February 26, 2025, coinciding with the festival of Mahashivratri. The event will take place at Prayagraj’s Triveni Sangam, where the Ganga, Yamuna, and Saraswati rivers meet. The festival is a major religious and spiritual occasion, reflecting India’s deep spiritual and historical roots.
Global Presence at FITUR and ITB Berlin
To attract international attention, the Uttar Pradesh Tourism Department will feature grand pavilions at both tourism fairs:
FITUR (Feria Internacional de Turismo): Held in Madrid, Spain, from January 22 to 26, 2025, FITUR is one of the world’s leading tourism trade fairs. Uttar Pradesh will set up a 40-square-meter pavilion dedicated to Mahakumbh 2025, giving visitors an immersive experience of the festival’s cultural and spiritual aspects.
ITB Berlin: Taking place from March 4 to 6, 2025, in Berlin, Germany, ITB Berlin is one of the world’s largest travel trade shows. Uttar Pradesh’s pavilion at ITB will also cover a 40-square-meter area, showcasing the state’s tourism offerings, with a special focus on Mahakumbh 2025.
Strategic Engagement to Boost Global Connections
To maximize impact, Uttar Pradesh will employ several strategies at these fairs:
VVIP Lounges: Special lounges at both fairs will facilitate Business-to-Business (B2B) and Business-to-Consumer (B2C) interactions, promoting collaborations and partnerships in the tourism sector.
Multilingual Materials: Brochures and digital content in English and other European languages will be distributed to ensure effective communication with a wider audience.
Stakeholder Engagement: The department will host discussions with tourism industry leaders and potential investors, emphasizing the state’s investment-friendly environment for tourism development.
Promoting Uttar Pradesh’s Cultural Heritage
Beyond Mahakumbh, the pavilions will highlight Uttar Pradesh’s diverse cultural heritage, including:
One District One Product (ODOP) Initiative: This initiative will showcase unique local products and traditional crafts from each district, providing a platform for local artisans.
Tourism Diversity: The state’s tourism offerings, such as the Buddhist circuit and historic monuments, will be emphasized to attract a variety of international tourists.
Expected Outcomes
By participating in these prestigious events, the Uttar Pradesh Tourism Department aims to:
Increase Global Visibility: Position Uttar Pradesh as a prominent player on the global tourism map, attracting travelers from around the world.
Boost Tourist Arrivals: Encourage international tourists to attend Mahakumbh 2025 and explore the state’s diverse attractions.
Attract Investment: Showcase Uttar Pradesh’s tourism potential to foreign investors, contributing to economic growth and development.
This strategic move reflects the commitment of Chief Minister Yogi Adityanath’s government to promote Uttar Pradesh’s cultural heritage and establish the state as a leading destination for international tourism.
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