AirAsia MOVE, a leading online travel agent (OTA) in Southeast Asia, has announced a new partnership with Tongcheng Travel, a prominent player in China’s travel industry. This collaboration marks a significant milestone for both companies as they integrate resources and work together to enhance travel experiences for users across their platforms.
The partnership was formalized in a signing ceremony between Nadia Omer, CEO of AirAsia MOVE, and Gong Xiaolei, Assistant Vice President of Tongcheng Travel. The event was witnessed by Tan Sri Tony Fernandes, CEO of Capital A, and Dato’ Fam Lee Ee, Board Member of Capital A.
Key Focus Areas of the Partnership
The partnership will focus on several key initiatives designed to offer greater convenience and value to customers:
B2B Platform Development: Both companies will work on creating an advanced business-to-business (B2B) platform to enhance the travel booking process.
Duty-Free Shopping Solutions: The collaboration will introduce innovative duty-free shopping experiences, allowing travelers to access exclusive offers and services.
Integrated Rewards Programs: AirAsia MOVE and Tongcheng Travel aim to launch integrated rewards programs that will benefit travelers across both platforms.
User Experience Optimization: Knowledge sharing between the two platforms will help enhance the overall user experience, offering customers a seamless and efficient journey from booking to travel.
Inventory Partnerships: The companies are exploring potential partnerships in flight bookings, hotel reservations, and ride-hailing services to create a robust ecosystem for travelers.
Statements from Leadership
Nadia Omer, CEO of AirAsia MOVE, shared her excitement about the partnership:
“This collaboration with Tongcheng Travel represents a major step forward for AirAsia MOVE in delivering unmatched value and convenience to travelers. By combining our strengths, we aim to innovate the travel experience and set new standards in the industry. We are eager to explore new opportunities and offer exceptional experiences to our customers.”
Gong Xiaolei, Assistant Vice President of Tongcheng Travel, emphasized the importance of the partnership:
“We have always valued our relationship with Capital A, and this agreement with AirAsia MOVE will deepen our collaboration. Tongcheng Travel’s ‘one-stop’ platform offers extensive coverage of travel services, while AirAsia MOVE brings a large user base and rich resources in Southeast Asia. Together, we can provide Chinese travelers with better options for Southeast Asia and offer enhanced experiences for Southeast Asians visiting China.”
AirAsia MOVE’s Achievements
AirAsia MOVE, part of Capital A, was recently named Asia’s Best Travel Booking App at the World Travel Tech Awards 2024 for the second consecutive year. The platform offers a comprehensive travel experience, including flight bookings from over 700 airlines (including AirAsia, the World’s Best Low-Cost Carrier), nearly a million accommodation options, ride-hailing services, online duty-free shopping, live events, and more.
With this partnership, AirAsia MOVE and Tongcheng Travel aim to revolutionize the travel industry by providing more diverse and high-quality services, making travel between China and Southeast Asia more seamless and enjoyable for millions of customers.
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