Panama, once regarded as a mere transit point for travelers passing through on their way to other destinations, is quickly emerging as a must-visit travel hotspot. The country’s allure is growing, fueled by both its natural beauty and a concerted effort by Copa Airlines to position Panama as a key destination in its own right.
Lonely Planet’s Spotlight on Panama
The spotlight on Panama’s tourism potential is growing brighter. Lonely Planet recently named Chiriquí, Panama’s lush coffee-growing region, one of the top travel destinations for 2025. Known for its verdant forests and biodiversity, this region exemplifies the country’s rising stature as a travel destination. Historically overshadowed by neighboring Costa Rica and Colombia, Panama is now gaining recognition not just for its famous Panama Canal but also for its diverse tourism offerings, from pristine beaches to rich cultural history.
Tourism Boom in Panama
As of 2023, Panama has seen a notable surge in travel and tourism revenue, exceeding pre-pandemic levels by nearly 15%. The country’s tourism sector is poised for even greater success, with expectations to break records set in 2023. With its stunning landscapes, island retreats like Bocas del Toro, and adventure destinations like the San Blas Islands, Panama is carving a niche alongside its more famous regional neighbors.
Copa Airlines: A Driving Force in Panama’s Tourism Growth
Copa Airlines, based in Panama City, plays a pivotal role in this tourism revival. With its strategic positioning, Tocumen International Airport in Panama City has earned the title of “Hub of the Americas,” connecting travelers to over 85 destinations across Latin America and the Caribbean. Copa’s extensive network makes Panama easily accessible from major U.S. cities, with recent additions like Austin, Baltimore, and Raleigh-Durham to its roster of routes.
The Panama Stopover Program: A Game-Changer for Travelers
Copa Airlines has introduced an innovative way to boost Panama’s appeal: the Panama Stopover program. This initiative allows passengers flying through Tocumen International Airport to spend up to seven days in Panama at no extra airfare cost. Whether it’s the cultural vibrancy of Panama City or the natural wonders of the countryside, the stopover program provides travelers with an incentive to explore Panama before continuing on to other Copa destinations.
“This successful program opens up a world of possibilities for travelers,” says a representative from Copa Airlines. “It allows guests to explore Panama’s rich history, vibrant culture, and pristine natural landscapes, all while continuing their journey to over 55 destinations across Latin America and the Caribbean.”
The concept of stopover programs is not new, but Copa Airlines’ initiative is particularly effective in tapping into Panama’s growing tourism potential. Icelandair’s successful stopover program, which has transformed Iceland into a popular destination, serves as a model for Copa’s efforts in Panama.
Tourism Beyond the Stopover: Panama’s Growing Appeal
The momentum is not only due to Copa’s connectivity but also Panama’s evolving tourism landscape. Panama City has undergone a transformation, with its historic district, Casco Viejo, blending Spanish colonial architecture with modern luxury. New developments, like the Hotel la Compañía and Sofitel Legend Casco Viejo, are breathing new life into the city, offering travelers an authentic yet upscale experience.
Further outside the capital, the Chiriquí region is making waves as a rising destination. Isla Palenque, a luxurious resort nestled on a private tropical island, offers seclusion and eco-friendly luxury, adding to Panama’s appeal for travelers seeking a peaceful, untouched getaway. With only eight beachfront casitas and a 400-acre wildlife-rich estate, the resort offers an unparalleled experience in Panama’s serene coastal jungles.
A Bright Future for Panama’s Tourism Industry
Copa Airlines’ focus on Panama’s growth as a tourism hub, coupled with the country’s unique blend of natural beauty, historical charm, and cultural vibrancy, positions it as one of the hottest destinations for 2025. Whether for a short stopover or an extended vacation, Panama is emerging as a place to explore, not just pass through.
As Copa Airlines continues to expand its connectivity and promote innovative travel programs, the country’s future as a tourism powerhouse looks increasingly promising. Travelers can now visit Panama not as a transit point, but as a destination that offers both adventure and relaxation.
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