The United Nations World Tourism Organization (UNWTO) has recognized four villages from Southeast Asia as the “Best Tourist Villages” for 2024, a prestigious title that highlights their commitment to sustainable tourism.
Jatiluwih, nestled at an elevation of 700 meters on Bali’s scenic landscape near Mount Batu Kalu, boasts breathtaking terraced rice fields across 53,000 hectares. This tranquil village is a haven for outdoor enthusiasts, offering opportunities for hiking, camping, and cycling amidst lush agricultural land. Visitors can savor dishes made from locally sourced ingredients at nearby restaurants, enhancing their connection to the region’s rich agricultural heritage.
Wukirsari Village, located in Bantul, Yogyakarta, serves as a cultural hub for traditional Indonesian arts. Here, visitors can engage in hands-on experiences with local handicrafts such as batik, shadow puppetry, and wood carving. A highlight of the village is the Shadow Puppet Project, where guests can participate in an interactive tour that culminates in a live performance of the Ramayana, complete with traditional costumes and music.
In northern Thailand, Bo Suak Village has made history as the first Thai village to receive the “Best Tourist Village” designation. Just a 15-minute drive from Nan City, this vibrant community of 6,500 residents offers an authentic glimpse into Thai culture. Visitors can immerse themselves in traditional crafts like pottery and weaving, gaining insight into the village’s way of life.
Tra Que Village, located three kilometers from the historic city of Hoi An in Vietnam, boasts a rich history dating back to the 16th century. Surrounded by the Co Co River and Tra Que Lagoon, the village’s fertile soil and mild climate make it ideal for organic vegetable cultivation. Its lush environment and deep cultural roots position Tra Que as a remarkable rural destination.
The UNWTO evaluated over 60 applications from 260 countries to select villages that exemplify excellence in sustainable tourism, emphasizing social equity, economic development, and environmental stewardship. The “Best Tourism Villages” initiative underscores the vital role of tourism in preserving rural landscapes, traditions, biodiversity, and local livelihoods through agriculture, fishing, and gastronomy.