Air India has launched an enhanced loyalty program, the Maharaja Club, merging the best features of its previous Flying Returns and Club Vistara schemes into a cohesive and rewarding experience. This significant overhaul offers existing members a suite of improved privileges and exclusive benefits while preserving the valued elements of the original Flying Returns program.
Streamlined Structure and Rewards
The Maharaja Club maintains the familiar tier structure of Red, Silver, Gold, and Platinum. However, the program introduces “Maharaja Points” as the cornerstone of its rewards system, with membership status now identified by the “Maharaja Club ID.” This revamped structure is designed to create a more streamlined and rewarding experience for frequent flyers.
A Transformation Rooted in Tradition
At the core of this transformation is Air India’s iconic mascot, ‘The Maharaja,’ which has been refreshed to align with the airline’s modern customer engagement strategy. This updated symbol of warmth and hospitality reflects a blend of traditional values and contemporary service. The rebranding of the loyalty program to “Maharaja Club” reinforces Air India’s commitment to delivering world-class service, particularly in its business and first-class offerings, while honoring the rich heritage of its travelers. This change strengthens the emotional bond between the airline and its passengers, fostering a unique sense of belonging.
Elevating the Travel Experience
The Maharaja Club is designed to ensure that members feel valued at every interaction. From priority check-in to exclusive boarding privileges, every aspect of the program is crafted to deliver an exceptional travel experience. Members can also enjoy cabin upgrades, enhancing their comfort and providing a luxurious travel atmosphere. These meticulously designed experiences aim to evoke a sense of special treatment throughout the journey, both on the ground and in the air.
Exclusive Rewards and Benefits
The core benefits of the Maharaja Club remain intact, allowing members to earn Monarch Points for every flight with Air India or its 24 Star Alliance partners, as well as for purchases with non-airline partners. These points can be redeemed for award flights or cabin upgrades, offering members diverse ways to reap the rewards of their loyalty. With every journey, Maharaja Club members receive the exclusive treatment they deserve, further solidifying their connection with the airline.
A New Era of Loyalty and Luxury
The Maharaja Club marks a new chapter in Air India’s frequent flyer program, consolidating the strengths of Flying Returns and Club Vistara into a unified service. With a focus on customer-centric experiences and personalized service, the program recommits to making every trip exceptional. By honoring the legacy of the Maharaja mascot while adapting to modern customer expectations, Air India ensures that Maharaja Club members are treated like royalty. Whether traveling for business or leisure, the revamped program promises to make every travel experience memorable, characterized by unmatched luxury and rewards.